Following "Humble" and "DNA", the two visuals released from Kendrick's DAMN album, "Element" drops on VEVO! It accomplished 1.5 million views in less than 24 hours!
The video gets pretty intense with scenes that trickle through the senses. Some of the images makes the mind wonder. Like, what type of lady bug beetle thingy is that? And how did you get a leash on it? You also see images of a burning house, and Kendrick even slaps somebody! Some viewer discretion is advised as some scenes do contain fighting. And if you're the type to be faint at the sight of blood, just know you've been warned. The racial implications of the video are sure to land him in the mouth of critics, per usual, but his message overall seems pretty clear.
But no need to take my word for it, check it out for yourself here!