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H&M Starts 2018 Off With A Racist Mistake

H&M has officially made its first racist mistake of the new year.

2018 just started and the clothing giant has already found a way to get behind the ball for the year.

According to TMZ, in a recent ad, H&M showed an African-American child model wearing a hoodie that read, “Coolest Monkey In The Jungle”.

#Repost @afoucard (@get_repost) ・・・ Check out this racist ad from ‪@hm! Let's BOYCOTT H&M! Whose with me?! @hmusa What universe do you live in that makes it okay to flaunt your racist ways in such an epic portion. I demand you remove this ad! This child is precious and should be treated as such! Boycott @H&M #boycottH&M #racists ‬#coolestmonkeyinthejungle #notonmywatch

8 Likes, 3 Comments - Park Slope Moms The Series (@parkslopemoms) on Instagram: "#Repost @afoucard (@get_repost) ・・・ Check out this racist ad from ‪@hm! Let's BOYCOTT H&M! Whose..."

Since then, H&M has yanked the ad off the website and has issued an apology,

“We sincerely apologize for offending people with this image……This image has been removed from all online channels….”

Was this just a simple mistake or should H&M be punished for this?

 

Chris is a writer and social media guru who is known for channeling his creativity. He offers valuable insight regarding trending topics in hip-hop, sports, fashion/streetwear, and tech news. Follow @REALschweitz on Twitter