Kevin Winter / Staff

Diddy Offers Boy From H&M Ad A Sean John Modeling Contract

Over the past few days H&M has been seeing the affects of their poor decision making.

Many have decided to drop out and stop supporting the company including The Weeknd, G Eazy, and Nicki Minaj, after the company posted a picture of a young African American boy wearing a sweatshirt saying "coolest monkey in the jungle."

TSRStaff: Thembi ( @ThembiTV_ ) _____________________________________ Alright #Roommates, a lot of people are up in arms about a photo that has been going around from the #H&M website. _____________________________________ The photo is of a black boy who is wearing a "monkey" hoodie for #H&M. _____________________________________ People are extremely upset that the people in charge of the shoot chose to put the black boy in the green sweater as opposed to the other sweaters pictures in the collection. [SWIPE] _____________________________________ We have verified that these pictures are indeed on the #H&M #UK website--but what do y'all think #Roommates? Are people reaching, or are they absolutely right in being upset?

A post shared by The Shade Room (@theshaderoom) on

Despite all the negativity within the situation Diddy has added some light and positivity. The Shade Room reported that Diddy has offered the boy a $1 million dollar modeling contract with Sean John. When The Shade Room asked Diddy to comment he said, “I haven’t reached him yet,” but he did confirm that “Sean John reached out” about a possible deal.

TSRStaff: Thembi ( @ThembiTV_ ) _____________________________________ #TSRPositiveImages: We recently reported on the outrage people had after seeing an H&M ad of a black boy wearing a sweater that read "coolest monkey in the jungle". _____________________________________ Since then many celebrities have voiced their disappointment in the company, including #TheWeeknd and #GEazy who publicly withdrew their support for #H&M--including their individual collaborations with the company. _____________________________________ That being said, #Diddy was then rumored to have offered the boy in the ad a $1 million #SeanJohn modelling contract. _____________________________________ We reached out to #Diddy for comment and he said, “I haven’t reached him yet,” but he did confirm that “Sean John reached out” about a possible deal. _____________________________________ We'll be sure to keep you posted on this possible collaboration!

A post shared by The Shade Room (@theshaderoom) on