NEW YORK – FEBRUARY 28: A basket of chocolate rests on a counter at the MarieBelle store February 28, 2006 in New York City. A study conducted at Wageningen University in the Netherlands indicated men who ate the equivalent of one-third of a chocolate bar every day had lower blood pressure and a reduced risk of death. (Photo by Stephen Chernin/Getty Images)
Photo by Stephen Chernin/Getty ImagesCoco Loko is a chocolate powder that you snort!! Yeah, you read that correct, snorting chocolate is a thing and it's being marketed as a drug-free way to get a buzz.
The founder of the company says the effects of the cacao-based powder, as well as gingko biloba, taurine and guarana, last about 30 minutes to an hour, and are “almost like an energy-drink feeling, like you’re euphoric but also motivated to get things done.”
A spokesman for the U.S. Food and Drug Administration said it had not decided whether, or how, the agency would regulate the product. Tins of Coco Loko, which have about 10 servings, sell for $24.99.
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