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"Male Makeup Counters" Could Be A Reality Within Five Years

The boss of L'Oreal says male makeup counters could be coming to stores within five-years.

The head of the cosmetics giants said that demand for make-up among men was growing fast partly because make-up is becoming more accepted for men.

And he said male-targeted counters in department stores and drug stores could be a reality in "five to seven-years".