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Price-gouging hotline activated as Irma approaches

Hurricane Irma was already generating price gouging and scams according to Attorney General Pam Bondi's office.

Florida Law prohibits extreme increases in the price of food, water, ice, gasoline, and other items that are essential during a state of emergency.

Anyone who is convicted of price gouging could face penalties of $1,000 per violation and up to a total of $25,000 for multiple violations committed over a 24-hour period.

Anyone who suspects price gouging - call the hotline at 1-866-9-NO-SCAM.