Rich grew up in the Bronx, NY but moved to Tampa in 2006 to attend the University of Tampa. Even though he completed 4 years at the University for Sports Management, Ortiz realized his true passion for radio after taking a couple of classes to fulfill his communications minor and volunteering at UT's WUTT radio station as a sports director. Rich also worked at several clubs in Tampa as a host/promoter where he would meet and work alongside Davy Rolando, who would be the one who would help him get a job at WiLD 94.1. From there, Rich worked his way up from Promotions assistant to promotions coordinator, to eventually full-time on-air. Rich loves to write about his favorite Tampa food spots, concert reviews, and the WiLDest Florida man/woman stories.