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The two recent mass shooting incidents here in the U.S. seem to be impacting the sales of bulletproof backpacks as well as the tools for bulletproofing them.

According to an Austin, Texas-based store that sells bulletproof backpack inserts, Ready To Go Survival has seen more than a 300% increase in sales this week alone.

The company has reportedly received hundreds of phone calls from parents asking which product would offer the most protection.

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