Kanye West’s Company Files ‘Yeezy’ Trademark for Beauty & Skincare Products
CHICAGO, ILLINOIS - OCTOBER 28: Kanye West attends Jim Moore Book Event At Ralph Lauren Chicago on October 28, 2019 in Chicago, Illinois. (Photo by Robin Marchant/Getty Images for Ralph Lauren)
Is Yeezy getting in to the beauty and skincare business?
Loks like Kanye is following in the footsteps of some of his family members. Kanye’s company filed for a Yeezy trademark under beauty and skincare.
It would cover a number of products like makeup, nail polish, hair care, bath gels, moisturizers and possibly scented pine cones and aromatherapy pillows.Kanye did try to launch a line in 2017, called DONDA Brand Products after his mother.
Do you think Kanye is really going to branch out into beauty and skincare or is he doing the trademarks to prevent anyone else from profiting from his name?
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