Let’s Unbox The New Collab From Travis Scott & Michael Jordan

Travis Scott is rap’s most prolific artist out. From sold out shows, to amazing bodies of work when it comes to producing albums, Travis has built quite the brand for himself. So why wouldn’t the biggest sports brand on the planet, owned by the greatest athlete in our lifetime, bring in La Flame to design his own signature shoe?

Now here we have the “Jumpman Jack” sneaker that was recently released. Travis Scott and Michael Jordan have collaborated to bring us a cool, fresh new look for the Nike Jordan Brand. The past few years Travis Scott & Jordan have teamed up & collaborated on some of Jordan’s classic silhouettes.

Earlier this week, the Travis’ “Jumpman Jack” sneaker was released on the Nike SNKRS app, as well as other select outlets where you buy kicks from. The hype for these shoes has been going on since last year when Travis began wearing these mysterious sneakers at his shows & in public. The “FE!N” rapper dropped the kicks on April 30^th & I was lucky enough to grab a few pairs. Two, one for me and one for my daughter, at local Tampa boutique Social Status, and another one on the SNKRS app, which is by far the hardest app to score sneakers on. I finally caught a “W!”

I was excited to have these shoes in hand because, I am big fan of all the Travis Scott releases through Jordan Brand. Especially, the Jordan1 Low silhouette and the backwards Nike check on the side of the shoe. The “Jumpman Jack” keeps that same energy as well as drawing inspiration from the class Nike Yeezy sneaker from before, with the Velcro strap at the bottom of the tongue. The shoes retail for $200 & resell around $450-$650.

I will be wearing these out soon, they’re too dope not to. Peep the unboxing video & comment if you’re feeling this collab from Travis Scott & Jordan.

It’s no secret that some of the biggest celebrities today are huge sneakerheads. I mean, when you’ve got that kind of cash what else do you spend your money on? They can snap their fingers and get their hands on some of the latest and most exclusive drops. Some of the biggest celebrity sneakerheads even have an entire room dedicated to housing their collection. 

Well, they come in all shapes and sizes just like the sneakers themselves. You may not even guess who some of the biggest sneakerheads are. Sneakerheads are just like any other collector, very dedicated to their craft. They typically create their outfits based around their shoes. 

This “phenomena” of collecting sneakers began back in the 70s. Athletes and brands started to collab on special issues of shoes, most notably, Nike x Jordan. This started a new trend in sports where brands would create a shoe that embodies a specific athlete. When the Jordan was first introduced and banned from the NBA, it made it that much more desirable and the first generation of collectors were born. Since then, there have been “reissues” of classic styles bringing collectors to race to purchase these rare models.

The growth of the sneaker game has an intense amount of influence from the internet. With access to creators sharing some of the rarest sneakers around, it has everyone wanting to get in on the action. Brands have started to make limited-run collections with musicians, artists, celebrities … you name it. The more limited the run, the higher the resale value. It isn’t even about how “cool” a pair looks, but instead how rare the sneaker is.

With Sneaker Kulture’s Event coming up at Raymond James Stadium, we thought we should shine a light on 8 of the biggest celebrity Sneakerheads. Here is our list.

With over 10,000 pairs in his collection, Khaled might be the biggest sneakerhead in the world. He dedicated an entire room of his house to these shoes and even installed a sliding ladder to reach every pair.

Marky Mark doesn’t play around. Wahlberg’s collection has an estimated value of over $100,000 and isn’t shrinking anytime soon. When he isn’t starring in films or running a burger chain, he’s looking for his next sneaker snag. He even started selling sneakers as part of his own clothing brand.

Teyana doesn’t play favorites when it comes to sneakers. She’s worked with Reebok and Adidas, but always stays up-to-date on her collection. If there’s a sneaker to match her out, she’ll have it ready.

Justin Timberlake pretty much does it all. Movies, music, business to name a few. Timberlake is able to get his hands on some of the rarest sneakers in the world and is supposedly in line to create his own sneaker someday.

Chris Brown gives DJ Khaled a run for his money. According to HotNewHipHop, Brown brought over 1000 pairs of sneakers on tour, sometimes changing multiple times a day. He has not one, but TWO rooms dedicated to his collection keeping his Vans, Nike Cortez’s, Supreme x Nike Air, and AF1s in one room and his massive collection of Yeezys to PSNY x Air Jordan 12s in another.

Most recently known as Ted Lasso, Jason Sudeikus has a surprising collection of sneakers. If you take a look at him you’d probably think he’s got a case of the Mondays dining at Chotskie's, but Sudeikus is always reppin’ something fresh on his feet.

If you think John Mayer can only play a guitar, you’re wrong. Mayer has become a fashion icon since his breakout over a decade ago collecting not only sneakers, but boots as well. He’s always matching a fresh pair of kicks with his outfit.

Nick Cannon was once known as the slime guy over at Nickelodeon, but more recently has been climbing to the top of the list in the sneaker game. According to HotNewHipHop, Cannon has a pair of loafers sporting a price tag of $2M. He’s got a room dedicated to his collection of sneakers with display cases. Checkout his Instagram page for a peek into his sneaker collection.