3 Reasons Why Kendrick Lamar Was The Right Choice For This Year’s Halftime Show

 When it comes to the Super Bowl halftime shows, choosing a performer can drastically impact the game’s vibe. Recently, it was announced that Kendrick Lamar was selected to hold down the 30-minute experience, with a lot of fans arguing that he was a better choice than Lil Wayne for this coveted slot. Here are three good reasons why Kendrick Lamar was the right choice to perform at the Super Bowl:

1. Kendrick’s Impact On The Culture

Kendrick Lamar has proven to be one of the most influential voices, not just in hip-hop but in music in general. K. Dot is the total package, from lyrics in his thought-provoking songs and his socially conscious topics can relate heavily to his diverse audience. Kendrick reminded us that he can also “pop out and show’em,” after releasing his biggest hit to date, “Not Like Us,” which was a response to Drake during their high profiled beef that had the world paying attention. That hit single spawned a concert that was streamed exclusively on Amazon Prime, and that broke all types of streaming records. Not to mention, Kendrick has Grammy Award-winning albums like, DAMN., that have solidified his position as a cultural icon. His performance at the Super Bowl will provide a platform to showcase his greatness but also, connect him with a broad audience.

2. Versatility and Stage Presence

K. Dot’s versatility as an artist is beyond compare. He effortlessly blends various genres, from hip-hop and jazz to funk and soul, creating a vibrant and engaging live performance experience. His shows are known for their high energy and innovative stage presence, which are critical for holding the excitement of a Super Bowl halftime show. While Lil Wayne is certainly a GOAT in his own right, Kendrick Lamar’s ability to deliver an all-round performance is probably what made him the obvious choice for this year’s halftime show.

3. Previous Performance Record

Kendrick Lamar’s previous big shows have showcased his skill in appealing to large audiences. His collaborations with other big artists and appearances at major events, like the Grammy Awards, have showcased his ability to elevate any stage he graces. While Lil Wayne has a strong fan base and a great career in music, Kendrick’s recent history of delivering some of his best work amid his beef with Drake that birthed a smash hit single and high-anticipation for a new album, and of course the impactful “Pop-Out” performance easily made him the preferred choice for a show that demands all the hype.

To wrap things up, Kendrick Lamar’s relevancy in the culture right now, versatility, and track record of epic performances made him the obvious choice for the Super Bowl halftime show, and he will let the world know why in February.

Over the weekend, Kendrick Lamar announced that he is playing the Super Bowl LIX Halftime Show. Kendrick Lamar played the Super Bowl Halftime Show in 2022 in 2022, as part of a performance that was led by Dr. Dre and also featured Snoop Dogg, Eminem, Mary J. Blige and 50 Cent. He performed a medley of his songs "M.a.a.D. City" and "Alright."

It seems likely that Kendrick will have guests join him at his headlining performance. Not that he needs the help: Lamar is a 17-time Grammy Award winner who knocks out classic album after classic album. 2012’s Good Kid, M.A.A.D. City, 2015’s To Pimp A Butterfly and 2017’s DAMN. are some of hip-hop’s greatest LPs. He’s won a lot of other awards as well, including the 2018 Pulitzer Prize for Music: he’s the first musician outside of classical and jazz to be so honored. 

Lamar doesn’t rely on collaborators: some of his best songs are true solo efforts, like “Bitch, Don’t Kill My Vibe,” “Swimming Pools (Drank),” “King Kunta,” “i,” “DNA,” “HUMBLE,” and of course, “Alright.” And then, there’s his Drake diss track, which was one of the biggest jams of the summer, “Not Like Us.” 

But he’s also a great collaborator, having teamed up with some of the biggest names in hip-hop and in popular music in general, including Beyonce, Taylor Swift, U2, the Weeknd and Jay Z. 

He’s great at bringing people together, as he proved at his one-off concert, “The Pop-Out: Ken & Friends” that was held at the KIA Forum in Inglewood, California on June 19, aka Juneteenth. The show featured Ty Dolla $ign, Tyler, The Creator, Roddy Ricch, YG, Schoolboy Q, and Dr. Dre, among others. Beyond that, he united Bloods and Crips on the stage as well. (Ice-T posted, "A Potential Gang Truce in LA is like a Cure for Cancer for us…. Extreme Respect to @kendricklamar.")

While most of those guests (other than maybe Dr. Dre) are unlikely Halftime show collaborators, we thought that it would be fun to speculate on who, if anyone, Kendrick might invite to the stage. 

This is an obvious choice. Kendrick and SZA’s collaboration, “All The Stars,” from 2018’s Black Panther film, is one of his most well-known songs. It also feels like a perfect opening to a Halftime show. SZA is also one of the most exciting artists of the past decade: it wouldn’t be a shock to see her headline Halftime in a few years.

Dre had Kendrick with him at the Super Bowl in 2022 and now Kendrick can return the favor for “The Recipe.” “The Recipe” was Kendrick’s first commercial single. Of course, Kendrick is signed to Dr. Dre’s Aftermath label, so it was no surprise to see Dre on the track: however, he's been a bit less invovled with Kendrick than he was with his other protegees Eminem and Snoop Dogg. Kendrick and Dre could also do “Compton,” but that would seem a weird choice: that song would have made more sense in 2022.

Even though Rihanna didn’t have any guests at her Super Bowl Halftime show, that doesn’t mean that she can’t be a guest at someone else’s. (And hey, every guest would have been overshadowed by her pregnancy reveal during her performance.) A performance of “Loyalty” by Kendrick and Rihanna would be a huge moment.

Beyonce headlined in 2013 – one of the greatest halftime shows ever – and guested with Coldplay when they headlined in 2016, where she actually debuted a new song, "Formation," from her forthcoming Lemonade. A Kendrick/Beyonce performance would just about break the internet. “Freedom,” also from Bey’s 2016 Lemonade, has become a huge anthem. Alternatively, they could do Beyonce’s “America Has A Problem” remix, which featured Kendrick. That seems a bit confrontational for the NFL. But then again, "Formation" was pretty political too.

OK, yeah, it sounds crazy, given how heated their battle got this year. By all accounts, Kendrick was the decisive winner of that battle. And many hip-hop fans felt that Kendrick was baiting Drake in the video used to announce that he was playing the Halftime Show. When he said, “You know there’s only one opportunity to win a championship. No round twos,” it felt like he was declaring victory over his opponent. But the Super Bowl comes just weeks after the Presidential inauguration, and no matter who wins that contest, half the country will be upset. Kendrick and Drake could make a moment that’s bigger than both of them by officially ending their beef, and moving on. Sure, it sound unlikely, but no one ever thought that Jay-Z and Nas would come to terms, and they did. A Kendrick/Drake truce at the Super Bowl would not only be a great moment in music and sports history, but would also set an example for former adversaries to move past their conflicts. And that’s a lesson the whole world could benefit from today.