Lacoste Change Their Logo
PARIS, FRANCE - FEBRUARY 28: (EDITORS NOTE: Image has been converted to black and white.) A model prepares backstage before the Lacoste show as part of the Paris Fashion Week Womenswear Fall/Winter 2018/2019 on February 28, 2018 in Paris, France. (Photo by Vittorio Zunino Celotto/Getty Images)
Lacoste is doing something our of character but the reason behind it is very cool.
They are teaming up with International Union for Conservation of Nature (IUCN), and its Save Our Species (SOS) partnership. There are a lot of animals that are endangered an Lacoste is lending there fashion sense to help out.
They’re changing their logo to help animals that are becoming endangered species. Yes the crocodile is getting replace by Vaquita dolphin, Burmese roofed turtle, Northern sportive lemur, Javan rhino, Cao vit gibbon, Kakapo parrot, California condor, the Saola, Sumatran tiger and the Anegada ground iguana.
You can purchase the shirts for $185 but all process are going to IUCN and SOS. Keep in mind that the crocodile will be back.
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